What Will You Read?
How to increase the number of subscribers of Telegram channels by 60% in a week without buying advertising
Entrepreneur Igor Krysanov wrote a column for vc.ru about how ineffective advertising is when promoting Telegram channels and how to increase the number of subscribers without resorting to it.
Real Members that You can test
Add 1k members+gift to Telegram channel for $5 & Free Members for Telegram Channel
Free Members
Enlarge your Telegram Channel by buying cheap Telegram Channel Members!
Each 1000 member only for 5$
Delivery can take 1 day
At this time deliveries are only possible for Channels and Groups.
Hi, my name is Igor. I and two other friends are trying to make a startup in the field of Telegram channels.
Startup idea
As you probably already know, recently such large social networks as Facebook and VKontakte have cut back the ability of community owners to access their audiences. New tape algorithms show only content that is gaining a lot of likes, sherov and comments, actually reducing the effectiveness of advertising to zero, and therefore killing the earnings of the owners of these communities.
Real Members that You can test
Add 1k members+gift to Telegram channel for $5 & Free Members for Telegram Channel
Free Members
Enlarge your Telegram Channel by buying cheap Telegram Channel Members!
Each 1000 member only for 5$
Delivery can take 1 day
At this time deliveries are only possible for Channels and Groups.
As soon as Telegram announced the possibility of creating public channels, this niche immediately began a rapid development, because Telegram does not limit the subscriber to receive any messages from the channel. In fact, if you have a thousand subscribers, then the entire thousand subscribers will receive your message, which opens up very good prospects for monetizing the channel.
Most of those who create channels in Telegram go in two ways: duplicating content from their existing communities on VKontakte or Facebook or the so-called author channels, where the author shares his thoughts and materials on a certain topic with the reader.
We decided to choose a slightly different way: to collect the most popular content from various social networks on certain topics in our channels and to make a whole network of various channels by eliminating the costs of searching and generating content.
Real Members that You can test
Add 1k members+gift to Telegram channel for $5 & Free Members for Telegram Channel
Free Members
Enlarge your Telegram Channel by buying cheap Telegram Channel Members!
Each 1000 member only for 5$
Delivery can take 1 day
At this time deliveries are only possible for Channels and Groups.
So we managed to do the following channels:
Top Twitter – publishes notes that are the fastest type of likes and retweets in the Russian segment of Twitter.
Top MDK – publishes notes that have scored the largest number of likes in the popular comic VKontakte communities: MDK, Leprema, Orlyonok, Borsch.
Top hipster – publishes notes that have scored the most likes in Esquire, The Village, Look at me, Hopes and Fears and Adme communities.
Digital Hayter is not an automatic channel that one of us leads and publishes its critical view on the news of the digital market in the telegra format. ph-articles.
Subscribers building
So, the content is generated automatically. Now it was necessary to get subscribers. This proved to be a daunting task. In the Telegram itself, there is no any search by channels, and those sites that are trying to do this, to put it mildly, are rather weak and do not give enough traffic to the channel. We published links to channels in our personal profiles on social networks – this gave the first few dozen subscribers. Then there was only advertising in other channels.
Real Members that You can test
Add 1k members+gift to Telegram channel for $5 & Free Members for Telegram Channel
Free Members
Enlarge your Telegram Channel by buying cheap Telegram Channel Members!
Each 1000 member only for 5$
Delivery can take 1 day
At this time deliveries are only possible for Channels and Groups.
The first in line, of course, were the feeds catalogs, which publish links to other feeds. Investment in advertising has justified itself, since their audience is interested in subscribing to new channels. As a result, we were able to bring the number of Top MDK and Top Twitter subscribers to about a thousand for each. We decided to advertise top hipster and Digital Hayter exclusively through our two main channels, without spending money on their separate promotion.
Channels directories ended, and it happened pretty quickly. The following and, in general, the only categories of channels in which we could buy advertising were:
Channels with funny pictures. These are communities like “You won’t believe”, “Evil Corporation” and others. That is, it is about 10-15 notes per day in the form of entertainment pictures, GIF, video, the intellectual level of which, let’s say, is not high.
Author channels. As noted above, these are thoughts, arguments and materials from the author on any topics. For example, movies, politics, travel, books and so on.
When we tried to advertise in both categories of channels, the following happened.
Channels with funny pictures
We are used to schoolchildren and people without higher education in such communities. In the Telegram, the situation is slightly different. There are residents of Uzbekistan. And the most interesting thing is that they behave more like bots than people. That is, in these channels you practically do not receive subscriptions from advertising.
The trick was that the channels with funny pictures do not use text in their notes, even a Honduran resident can subscribe to them and, because of the simplicity of humor, be satisfied. But our channels mostly contain Russian texts, which immediately fought off the desire of this audience to subscribe. But, by and large, we didn’t need such subscribers.
Author channels
With the author’s channels, the situation was different, but also bleak. Their main problem is the price for advertising. If the advertisement in funny pictures cost an average of two thousand rubles, then a note in the author’s channel was already worth seven thousand rubles. But we also faced a weak interest in our channels.
The reason is that subscribers of such channels have specific narrow interests. Author’s content